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Stockholm, SE 13:56
59.3293° N, 18.0686° E Available for new projects

Designing for the digital horizon.

Lars Bergman is a Stockholm-based Art Director & Digital Designer crafting premium websites, physical brand identities, and luxury experiences through a lens of functional Scandinavian minimalism.

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Selected Work

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Philosophy

"Lagom är bäst" Not too little, not too much. Just enough.

Good design is not just aesthetic decoration. It is the synthesis of utility, emotion, and restraint. Drawing deep inspiration from Scandinavian landscape contours and classic functional design, I strip away the secondary noise to emphasize structural purity, typography, and human interactivity.

8+ Years of Experience
45+ Clients Worldwide
12 Design Recognitions
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My Capabilities

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Art Direction & Design Systems

Building timeless brand guidelines, digital-first corporate identities, and structured design systems that bridge visual aesthetics with cross-platform scalability.

  • Visual Identity
  • Brand Guidelines
  • Design Systems
  • Typography Architecture
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Digital Experience & UI/UX

Crafting high-fidelity mockups, responsive mobile interfaces, desktop apps, and digital touchpoints that balance aesthetic precision with fluid, human-centric usability.

  • Interface Design
  • Prototyping
  • User Journeys
  • Interaction Layouts
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Creative Coding & Prototyping

Developing functional web prototypes and interactive interfaces using modern frameworks, prioritizing performance, buttery-smooth animations, and web accessibility standards.

  • Creative Front-end
  • WebGL & Motion
  • Responsive Dev
  • SEO & Performance
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"Lars Bergman brought a quiet authority and impeccable taste to our product launch. He streamlined our brand guidelines and designed a dashboard interface that is as intuitive as it is gorgeous. An exceptional partner."

Henrik Johansson Design Director at Volvo EX90 Experiential

"Lars understands typography and visual hierarchy at a depth that is rare today. His work on the Kraft Coffee packaging combined modern geometric elements with warm natural textures, creating a striking shelf presence."

Astrid Lindqvist Co-Founder of Kraft Coffee Co.

"The web app designed for Fjell captured our rugged Scandinavian identity in an incredibly clean, high-performance interface. Lars’ interactive design solutions increased our customer engagement rate by 40%."

Erik Thorne VP of Product, Fjell Outdoor Gear
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Let's create something beautiful together.

Based in Stockholm, Sweden, working with design-led teams globally. Send an inquiry or schedule a call to talk about your next project.

hello@larsbergman.se +46 (0) 8 123 45 67
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